About Us
- About Us
Communication Initiatives for Change (CIC) is a Ghanaian non-profit and non-governmental organisation established and registered in 2010. Its establishment was motivated by over two decades of work with reputable global organisations and experts in the field of health and development communication, community mobilization and advocacy; and the need to raise the standard of response to development and communication needs of Ghanaian institutions, groups and individuals.
WHO WE ARE
Our Vision
Empowered Ghanaians taking action to continually improve their health, welfare and livelihood.
Our Mission
CIC is committed to a mutually respectful and sustainable partnership with leadership and members of public and private sector organisations, civil society organisations and communities in their efforts to improve health, welfare, livelihoods and the environment.
Program Approach
CIC aims at achieving its empowerment goals for the various target groups through educational seminars and workshops, training and advocacy and other capacity enhancement activities. Development and deployment of appropriate communication materials (print and electronic) using the most current and state of the art techniques is a key component of all communication and is educational activities.
Most of the empowerment activities are organised in-house for the various client organisations in order to reduce cost.
Resource persons who facilitate the seminars, workshops, training and advocacy sessions are selected periodically as needed from a CIC human resource bank of highly qualified and experienced practitioners in the field of health programs delivery, health and development communication, training, community mobilization, advocacy and agricultural extension communication.
CIC has a staff of highly qualified persons with decades of experience in social and behaviour change communication and the promotion of health and development advocacy. Between 2007 and 2013 CIC operated as a sub-grantee to the Johns Hopkins Centre for Communication Programs in implementing the Voices for a Malaria-free Future malaria advocacy project in Ghana. This was a highly successful project funded by the Bill and Melinda Gates Foundation that introduced the concept of District Malaria
Advocacy Teams in 20 districts in Ghana and contributed strongly to MMDAs work in reducing malaria prevalence in those highly endemic malaria districts.
Our Objectives
Create culturally sensitive health programs.
Develop and implement innovative, strategic, culturally sensitive and actionable education and communication programs that support improved health, welfare and livelihoods.
Promote leadership responsibility for population well-being.
Design and undertake advocacy that promotes leadership responsibility for the health, welfare and livelihood of populations under their authority.
Enhance local capacity for productivity.
Strengthen the capacity of local institutions, NGOs, and workers in business and agricultural organisations for greater workforce productivity.
Research informs effective program design.
We undertake research to inform program design, implementation and monitoring for program effectiveness.
